American Crew Folio

This oversized portfolio designed and published on behalf of American Crew features a series of portraits by photographer David Raccuglia. David’s innovative approach to showcasing men’s hairstyles for this feature was to execute a series of environmental photoshoots in diverse locations, using distinct camera techniques varying from controlled studio environments, to documentary portraiture. A series of ‘folios’ was chosen as the method for organizing these diverse styles into a cohesive tome. The organizing principle became the title for this book – American Crew Folio. Project completed while at TODA NYC.